Sometimes you don’t need a NEW concept developed. You have the right information, but need the visual representation of it enhanced. Welcome to the world of graphic makeovers – a BIG, important skill in my design toolbox! There’s no single, right answer to transforming graphics, which is why communication with the customer is so important. How is the graphic being used? In a printed brochure, or on a large event conference screen? Does it need to stand alone, or will someone be speaking to it? It’s important to understand the intended audience and the delivery medium so the graphic can appropriately shine a light on the message, not usurp it. The results of my graphic makeovers are shown to the right.